Ideenfindung

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Für diese bekannten Unternehmen haben wir Innovationsworkshops durchgeführt:

  • Mettler-Toledo, Zürich und USA: „Neue Funktionen für eine Waage“
  • Chocolat Frey, Zürich: „Neue Kaugummis“
  • Migros, Luzern: „Ideen für alkoholfreie Getränke“
  • AstraZeneca, Hamburg: „Ideen für die Promotion eines Medikaments“
  • Le Patron, Basel: „Die Terrine der Zukunft“
  • Betty Bossi, Zürich: „Ideen für neue Kochbücher“
  • E.ON, München: „Energien der Zukunft“
  • EMS Chemie, Chur: „Neue Verwendungszwecke für ein Polymer“
  • Henkel, Düsseldorf: „Neue Geschäftsmodelle“
  • Fraunhofer Gesellschaft, Stuttgart: „Ideen für die Vermarktung“
  • Schweizer Fernsehen, Zürich: „Entwicklung einer neuen Fernsehsendung“
  • Tchibo, Hamburg: „Ideen für Promotionen“

… und weitere.

Ideation Workshop for Generating New Ideas

Are you looking for an innovative idea for a product, a service, a marketing campaign or a process improvement? Denkmotor moderates your team, leading it in a structured manner to finding the creative solution.

Procedure

  • Comprehending and defining of the problem
  • Various creativity techniques and innovation methods are used: Brain writing, word association analysis, image stimulation, customer matrix, value curve, morphology, etc
  • Idea selection and assessment based on the portfolio analysis
  • Summary and documentation of the results in idea descriptions
  • Creation of an action plan

Ideenfindung

How you will benefit from an Ideation Workshop with Denkmotor

Practical results

The results that you develop together with us are practical and easy to implement. The best ideas are documented in an idea description, or described and assessed in detail in an innovation fact file.

Learning effect

When working with Denkmotor, the team will learn the creativity techniques so that they can apply these themselves in the future.

External participants

We can involve external experts – lateral thinkers – from our network into the ideation workshop. All of them are experts in their field. A selection: software development, product design, fast prototyping, graphics, web, mobile technology. We also maintain good contacts with universities in Switzerland.

Experienced moderator

Only one of the additional benefits in favour of working with us: The neutral point of view!

Depending on the topic, an ideation workshop lasts between 1/2 and 3 days.