At this creativity seminar, you will be introduced to tried-and-tested innovation and creativity techniques and will learn how to apply them using concrete, practical examples. During the creative training, ideation techniques that go beyond brainstorming and mind mapping will be introduced.
Main topics
Bases of creativity and creative thinking
- Identifying and overcoming barriers to creativity
- Thought structure and pattern formation of the brain
- System and structure of creative thinking
- Parallelism of humour and creativity
- Understanding creativity as a process
- Explanation of terms: Creativity and innovation
- Five basic rules of ideation
Chaotic-intuitive creativity and innovation methods
- Brain writing / 6-3-5 as a better brainstorming method
- Word association analysis for provoking unconventional ideas
- Visual synectics for supporting the idea flow
- Semantic intuition for developing new products
- Bionics – What nature teaches us
Idea selection and assessment
- Definition of the basic conditions
- Reduction of rough idea approaches to a few that promise success
- Documentation of ideas by idea descriptions and innovation fact files
- Abstraction and concretisation of idea approaches
- Qualitative and quantitative evaluation methods such as paired comparison and idea portfolio
Ideation workshop
- The idea factory
- Organisation of an ideation workshop
- Success factors of an innovative corporate culture
- Tips and tricks
The training lasts 2 days. It can be reduced to one day if requested.